Every artist knows how difficult art sales are in these times.
ArtPress offers “Plate toning” or Margin tones to artists at no extra charge. Santa Cruz artist Ea Eckerman takes advantage of this “free” margin toning service while preparing for his Open Studios event this fall. The margin tone creates a more finished look in the frame without the additional costs and added effort of cutting mats for his smaller pieces in the show. ArtPress invites all artists to call or come in to find out more about using these kind of techniques and ideas to help with their art sales.
In today’s market it is a smart idea to offer smaller size prints of your work. One suggestion is to make prints that can fit ready made frames or plastic sleeves. Another idea is to add a toned border to give your images a matted look in the frame. The whole idea is to create a beautiful product for your patrons without creating a big investment on your part. These smaller “impulse” sales items could be a real percentage of the total sales at an open studio or art fair event, and should not be overlooked in today’s market.